Most technical clothing is focused primarily on utility, with style a secondary consideration. ACRONYM believes that the technical clothing that one wears should be just as much at home in the sporting context as in the urban one. The functional can also be made to look good – to be fashionable.
The designs arose from the team’s marveling at the growth of the technology of outerwear to suit snowsports and wondering what could be done to integrate the advancements into garments designed to be worn every day. Their success in combining the two aims has resulted in a line at once wearable on the slopes or for a night out.